Mule
Creative
Contact.
CHANYA
THAI BRANDING
what we did / branding / packaging concepts / print collateral
Completed by / Alex Gott-Cumbers
Client / Chanya Thai Restaurant
Build a brand that can become a future franchise.
Chanya Thai is a small restaurant with some big dreams. A unique blend of modern fusion cuisine demanded a brand identity that echoed its innovative spirit. Mule Creative enjoyed the challenge of weaving a visual tale that reflects its thai heritage, modern fusion of flavors and its desire for growth in the market.
Market research.
With four main competitors in the local area using a similar selection of 'traditional thai' colours, we decided to differentiate the brand with a modern colour palette. The client had his doubts but was persuaded when the research and mockups were presented.
