Sound Branding

what we did

Branding

Graphic Design

Strategy

UI/UX design

Building raw sophistication into a brand.

'Sound' is a restaurant and live music venue built on the West Australian coast, based next to the King George Sound. More than a music venue, more than a restaurant, the brand needed to reflect simple elegance combined with the ruggedness of it location.

SOUND BRANDING

what we did

Branding

Graphic Design

Strategy

UI/UX design

Building raw sophistication into a brand.

'Sound' is a restaurant and live music venue built on the West Australian coast, based next to the King George Sound. More than a music venue, more than a restaurant, the brand needed to reflect simple elegance combined with the ruggedness of it location.

Sound Branding

what we did

Branding

Graphic Design

Strategy

UI/UX design

Building raw sophistication into a brand.

'Sound' is a restaurant and live music venue built on the West Australian coast, based next to the King George Sound. More than a music venue, more than a restaurant, the brand needed to reflect simple elegance combined with the ruggedness of it location.

A welcome Sound

The curved shape of the 'sound' with Beaksea and Michealash islands gave us a opportunity to combine several ideas into a simple but sophisticated brandmark.

A welcome Sound

The curved shape of the 'sound' with Beaksea and Michealash islands gave us a opportunity to combine several ideas into a simple but sophisticated brandmark.

A welcome Sound

The curved shape of the 'sound' with Beaksea and Michealash islands gave us a opportunity to combine several ideas into a simple but sophisticated brandmark.

Build a holding page and social visuals to spark interest.

Part of the branding task was to provide a basic landing page and concepts for social rollout. Mule Creative provided dev ready Figma files and working prototypes while also creating a new 'tone of voice' for the copywriting and social media marketing.